Tuesday, May 14, 2019

The Brexit Party and Farage's "moment": the charisma, the strategy and the opportunism

Here's a quick reminder of where the British government stands currently.
It has a Prime Minister who leads a government that has no leadership: its ministers can say almost anything they want on the most important political crisis in living memory. The government is in a parliament in which it has no majority to agree on any decision relating to the most important crisis in living memory. The Prime Minister’s own party is desperate to get rid of her, but she refuses to relinquish (her meaningless) power, and they lack the means to force her out before more damage is done.

The governing party cannot agree how to deal with the most important political crisis in living memory, but neither can the opposition either; in this way, the two main parties are each divided into three or more incoherent and contradictory factions. The only established party that has a coherent position on the issue (the Liberal Democrats) are themselves being challenged by other (newer) parties, thus fracturing their wider cause into disconnected and uncooperative elements.
Given the nature of the crisis and the intellectual inadequacies nakedly displayed by the people involved, a way out of the current crisis looks impossible. All that can be agreed is to defer agreement on how to deal with the crisis, which has now simply resulted in the sudden emergence of the “Brexit Party”, with Nigel Farage poised to take ruthless advantage. There are no options on the table now that do not look bad for the main parties; only a menu of choices ranging from politically bad, to terrible, or apocalyptic. Nigel Farage looks likely to be able to exploit all of them.

In this way, Britain’s political class is divided and rudderless as never before.
As mentioned, into this “perfect storm” rides Nigel Farage, strategically positioned to take advantage of the “black hole” that Brexit has sucked in the Westminster establishment to a death-spiral of political oblivion. Using a strategically-adept sense of timing, Farage has allowed Westminster to simply destroy itself from within, its established parties simply displaying their own innate contradictions and failings in the face of Brexit.
Farage is both politically smarter than his established opponents give him credit for, and strategically more adept in understanding the fundamentals of modern politics compared to those who have only worked within the anachronistic structures of the Westminster bubble.


Playing the long game

While Farage is no intellectual, he has shown on several occasions a extremely canny reading of the political landscape, content to play the long game. Over a period of twenty years, he has succeeded in making an issue that very few people thought about (EU membership) become the defining issue of British politics. While his career has shown ups and downs, looking at things in the current situation, the trend of his political career has shown an unquestionable movement towards a greater and greater domination of the British political landscape. Yes, his career has had knock-backs (such as the numerous times he has failed to become a MP, and his various spells as UKIP leader); but the wider trend shows how he has been able to take an opportunity to make political capital of a situation and exploit it ruthlessly.
This is what has made him a political figure that his opponents have underestimated at their peril. While his appeal was initially marginal, his charisma seems to have appealed over time to a larger and larger segment of the electorate, when measured against his political opponents. In this sense, while Farage’s initial charisma was seen as a trivial distraction from the serious work of politics, the leading politicians in Westminster have over time simply displayed more and more of their inadequacies. Farage has the advantage of not needing to demonstrate his intellect compared to his political “betters” because his persona has that factored-in from the start. His supporters follow Farage because of his charisma, not his intellect; his appeal is his persona as a “man on the street” (regardless of whether it is a true reflection or not).

This was the impression he gave from the very beginning, so everyone identifies with that aspect of his personality. People like Cameron or Miliband could never hope to project that same impression because they would always be known for their orthodox political careers; they were “regular” politicians, and any attempts to show their charisma would always be balanced against that.
May and Corbyn, the “next generation” on, have other failings. May’s personality issues are now well-documented, while Corbyn’s charisma is, while genuine, limited in impacting only on those who share his old-fashioned view of politics. Given the changes of leadership in the mainstream parties, Farage is in some ways now an “established insurgent” in the political scene, given his long career on the sidelines, and his sharp rise in influence since 2010.
As said earlier, Farage’s high public recognition gives him the advantage of familiarity (everyone knows who he is, even if they disagree with him). Then the fact that his charisma is equally well-established in the public consciousness is another advantage. The last remaining factor is the actions of his opponents. Back at the “height” of UKIP popularity five years ago, Farage’s party came top of the European parliament elections (finishing in the high twenties), just above the other main parties. Five years on, and thanks to the collective rank incompetence of his opponents, he has been given an open goal (or at times failed to appear on the pitch at all); this explains how his new “Brexit Party” can manage to poll in the low thirties, at least ten points ahead of the next party.

The situation is extraordinary in every sense of the word, but Farage’s opponents have simply been doing most of his work for him, destroying each other’s credibility when not destroying their own. Farage simply has to step back from the fray (as he had been doing until a few months ago), and wait for the moment to strike. Worse, his opponents have given him all the rhetorical ammunition he needs to stir the emotions of the electorate in his favour. 
The “betrayal” narrative is now in full flow; the people who voted for Brexit have been stabbed in the back by traitorous politicians, who have simply rolled over to appease the European conspiracy against British independence. See? That’s how easy it is say such things, regardless of how many distortions and mistruths that narrative might involve.
Farage knows how to play the rhetorical game to a tee, though, and seems not to care too much about where that might lead. As said earlier, Farage may well have been playing a ”long game”, not too bothered about the means used to get what he wants, as long as the “end” is ultimately reached. He may have once been pilloried by Russell Brand as a “Pound Shop Enoch Powell”, but in the longer view, such slights can be laughed off or dismissed as the complaints of the “metropolitan elite” who simply play into Farage’s own well-established rhetoric of outsider victimhood. Beyond the city limits of London, Farage’s sentiments would be shared by many.
Given that the politicians in Westminster were never able to play a “long game” like Farage, they were only interested in generating the next headline in the “Daily Mail”; and such short-termism has consequences, as David Cameron found out. Theresa May’s own political strategy has been arguably even more cynically short-term (and a sign of her lack of intellectual foresight): she seems to be only ever interested in doing what is necessary to stay in power until the following month, which explains her Brexit strategy of delaying any decision where possible, or finding a route that can avoid her position being challenged.


The "Betrayal Party"

Now that the “betrayal” narrative has a willing and captive audience, Farage can exploit this to make as much political capital as possible. As the “last man standing” from the Brexit imbroglio, it is quite possible that he will be the only politician with public recognition that many people will be willing to trust. The advantage of Farage’s well-established rhetoric is that he has made it easy for himself to deflect blame for any errors on his part towards the actions of his opponents: he can play the perpetual “victimized outsider”, targeted by an elite only interested in suppressing his "popular uprising". He has already used the term “coalition against the people” to describe Westminster and Whitehall, while in the past has referred to his movement as a “people’s army”. This is the rhetoric of a Populist demagogue.
Farage doesn’t need to win over a majority to get what he wants; he only needs to convince enough people that their will is being betrayed, and already around a third of the electorate seem to fall into that category. In this sense, Farage’s “Brexit Party” could more fittingly be called the “Betrayal Party”: it is supported by those who feel they have been betrayed. These people are happy to lend their support to a one-man personality cult whose agenda is opaque beyond evocative slogans and divisive rhetoric. They seem happy to place it all on trust; and given the dearth of quality shown in the leading parties, you can see how they would do so. A vote for Farage is both a vote for blind hope and selfless trust. It is support out of desperation and anger. It might not be the first time that politics has led people to turn to turn people and agendas they didn’t fully understand, preferring to see what they wanted to see rather than the ugly truth hiding in plain sight; but it is the first time in living memory this has happened in Britain.
A couple of years ago, the author wrote that it had appeared that Theresa May had found a way for a mainstream party to exploit Brexit for their own advantage. Farage seems to have seen the reality, though: Brexit is a decisive “turn” in politics that none in the old order are able to deal with without it destroying them. It was only a matter of time before that revealed itself.

The opportunity lying before Farage is an extraordinary (and dangerous) one, unprecedented in British politics. Never before has the entire British political class looked so intellectually and strategically moribund; a beast on its last legs, just waiting for the end to come. It is a frightening prospect to witness. Westminster is an establishment on political life support, seemingly in a fatalistic end-of-days mood, unable and unwilling to deal with reality outside its doors. But reality, in the face of Farage’s peculiarly British brand of Populism, is camped at the doors, seemingly just waiting the moment to act.  

No comments:

Post a Comment